A buzzword, part of a revolutionary chapter in history and, supposedly, a ‘must have’. But what does IoT really mean? Well, that depends on where you’re sitting.


Google defines IoT as “the interconnection via the Internet of computing devices embedded in everyday objects, enabling them to send and receive data.”

In Making Sense of IoT, Kevin Ashton outlines the meaning of IoT as the connection of sensors to the Internet, behaving in an Internet-like way by making adhoc connections, sharing data and allowing unexpected applications so that computers can understand the world around them and become humanity’s nervous system.

Most consumers experience, or perceive, IoT through connected wearable devices and smart home applications, but there’s a growing popularity for businesses to become IoT’d. While the term is broad, the applications are endless for businesses but it’s only once there’s an understanding of what the technology is that it’s true potential can be unleashed, transforming our working worlds as we know them.

Lost? You’re not alone. Perhaps an easier way to define what IoT is, is by looking at what it isn’t.

It isn’t new


Earmarked as a notable topic of conversation in 2014 by Forbes it was, in fact, way back way back in 1989 that a connected toaster was unveiled by John Romkey.

It isn’t Big Data


Whilst IoT technology can be used to lay a foundation for the generation of it, it isn’t Big Data.

Big Data – Noun

Extremely large data sets that may be analysed computationally to reveal patterns, trends and associations, especially relating to human behaviour and interactions.”

~ Google

Structured or unstructured, it’s not the pools of data that are important. It’s the detailed insights that can be drawn from it that makes it so valuable. It brings with it a few problems if proper thought isn’t given to the data that is generated, and why it’s generated. Read more about that here.

It isn’t expensive

Typically, when people hear that they need new technology, they brace themselves for big bills. The thought of new technology invokes fear as images of halted production flood to mind as expensive systems are ripped out and replaced with shiny new ones.

If there’s one thing that sets IoT.nxt apart, it’s our ability to implement quickly, incorporating all existing technology and asset investments with minimal disruption to ensure that our clients are able to show quick ROI.

It’s not just an Ops thing

In fact, properly applied, it can augment and enhance departments company-wide, from marketing to finance, increasing productivity and optimising expenditure.

“It’s a concept that not only has the potential to impact how we live but also how we work.”

~ Jacob Morgan, Forbes

It’s not just wearables and smart homes

Industrial applications of IoT, dubbed IIoT, is a market with infinite possibilities and a steep growth curve. IoT.nxt CTO, Bertus Jacobs, says the commercial applications of IoT are infinite and we haven’t even begun to unlock its true potential.

“The IIoT market was valued at $93,9B in 2014, projected to reach $151,01B in 2020 and is expected to grow at a CAGR of 8,03% between 2015 and 2020.” ~ Forbes

It isn’t something to fear

If it’s implemented with a ‘gentle touch’ or ‘overlay’ frameset in mind, IoT absolutely isn’t something to fear. The converse – a ‘heavy handed approach’ would be one where an entire business has to adapt to a specific IoT vendors’ requirements, including ‘rip & replace’ of existing technology.

“Our philosophy is to keep all existing equipment in place as far as possible, to let the business continue as usual. The IoT framework is deployed and additional sensors are added to existing infrastructure. Various subsystems are integrated and then it’s all consolidated onto our platform where it is visualised in a single view. Often, operators don’t even notice that an IoT platform has been added.” ~ Bertus Jacobs, CTO, IoT.nxt

It isn’t everyone’s forte

To be classified as an end-to-end IoT solution provider, a company’s technology stack needs to be able to do a few different things:

Enable the trillion permutations of connections between ‘things’ – be they devices, sensors, systems or platforms.

Support the consolidation of all ‘things’ into a single view or dashboard, and it needs to serve as a bridging platform for other IoT and closed loop applications, without extensive bespoke development.

Above all, it must provide real-time visualisation and normalisation of data, and enable the remote deployment of strategic changes based on insights gathered. At least according our definition, anyway.